BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs Under Armour: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Sporty & sportswear · Outdoor & functional · Polished & dressy
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Sporty & sportswear
Under Armour shows a stronger emphasis
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Trends & youth culture
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- Under Armour (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 1976 | 1996 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Bags Accessories Footwear Textiles and material technology |
— indicates information that is not available.
Brand profiles
Under Armour
Under Armour was founded by Kevin Plank in Washington, D.C., USA, in 1996 and is currently headquartered in Baltimore, Maryland. It is a sports performance brand with functional apparel at its core, offering apparel for training, running, a...
Brand lines
Collaborations
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