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Nike vs BEAMS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Nike Swap brands

Nike

United States Founded 1964

Sporty & sportswear · Streetwear · Trends & youth culture

BEAMS

Japan Founded 1976

Trends & youth culture · Outdoor & functional · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Nike shows a stronger emphasis

  • Streetwear

    Nike shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Nike (solid line, circles)
  • BEAMS (dashed line, squares)
Traits of Nike and BEAMS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Nike
  • BEAMS
Minimal & basics
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Polished & dressy
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Luxury & heritage
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Avant-garde & designer
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Decoration & playfulness
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Streetwear
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Trends & youth culture
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Sporty & sportswear
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Outdoor & functional
Nike：Relative prominence within the brand
BEAMS：Relative prominence within the brand

Basic information

Field
Nike
BEAMS
Country United States Japan
Founded 1964 1976
Category Footwear Clothing
Other categories Clothing Bags Accessories Eyewear Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

Nike

  • Jordan Brand

    Jordan Brand is a highly independent brand division that developed under Nike, Inc., founded on its ...

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  • Nike SB

    Nike SB is a specialized line launched by Nike in 2002 to make a full-fledged entry into the skatebo...

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  • NOCTA

    NOCTA is a collaborative label launched by Nike and Drake in 2020. It is a spin-off brand that devel...

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  • Jordan

    Jordan is a core series within Jordan Brand that carries forward Michael Jordan’s signature shoes th...

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  • Nike ACG

    Nike ACG is Nike’s outdoor product line, with ACG meaning “All Conditions Gear.” It offers footwear,...

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  • Nike Golf

    Nike Golf is a specialist line that brings Nike’s technological assets to golf, covering a range of ...

  • Nike Pro

    Nike Pro is a functional line centered on compression wear, base layers, sports bras, tights, shorts...

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  • Nike Sportswear

    Nike Sportswear is a lifestyle line that brings shoes, logos, materials, and iconic models that Nike...

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  • ACG

    ACG, whose full name is All Conditions Gear, is Nike’s outdoor performance brand and was reintroduce...

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  • Nike ISPA

    Nike ISPA is an experimental line based on the design principles of Improvise, Scavenge, Protect, an...

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  • Nike ESC

    Nike ESC, whose full name is Every Stitch Considered, is a high-performance lifestyle collection tha...

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  • Nike N7

    Nike N7 is a product line through which Nike has connected its efforts to build relationships with I...

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  • NikeCourt

    NikeCourt is Nike’s specialist line focused primarily on tennis and racquet sports, offering footwea...

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  • NikeCraft

    NikeCraft is a collaborative line developed over the long term by artist Tom Sachs and Nike. Centere...

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  • NikeSKIMS

    NikeSKIMS is a joint brand for women launched by NIKE, Inc. and SKIMS in 2025. It combines Nike’s at...

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  • Nike x Undercover Gyakusou

    Nike x Undercover Gyakusou is a collaborative performance running line jointly developed by Nike and...

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BEAMS

  • BEAMS PLUS

    A men’s label launched in 1999, it champions “authentic menswear to be worn for years” and takes as ...

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  • BEAMS F

    A menswear dress label launched in 1978, with the “F” in its name derived from “FUTURE.” It emerged ...

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  • BEAMS BOY

    A women’s label launched in 1998 for women drawn to the distinctive details and background of men’s ...

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  • Ray BEAMS

    Launched in 1984 as BEAMS’ first women’s label, it proposes women’s looks guided by “The Way of Chic...

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  • BEAMS LIGHTS

    It was a label through which BEAMS proposed luxury casualwear for “enjoying fashion comfortably.” Un...

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  • Demi-Luxe BEAMS

    This is a label for women seeking to enrich both their professional and personal lives, offering a c...

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  • EFFE BEAMS

    Founded in 2002 as a label supporting the lifestyles of women who value quality, it offers simple de...

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  • Vermeerist BEAMS

    A label themed around “dressing is fun,” it presents a combination of products sourced overseas and ...

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  • International Gallery BEAMS

    This is a label that curates items by designers from Japan and abroad across a range of genres, from...

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  • BEAMS HEART

    It is an original label developed to make BEAMS’s distinctive designs part of everyday life while in...

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  • merrier BEAMS

    It began in 2004 as an online-only maternity label and restarted in 2015 as a maternity and nursing ...

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  • BEAMS mini

    An original label that brings BEAMS’s sense of reassurance and trust to children’s clothing. It inco...

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  • BEAMS GOLF

    A specialist label that extends BEAMS’ editorial sensibility to golf attire, combining the functiona...

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  • BEAMS GOLF ORANGE LABEL

    Within BEAMS GOLF, this is a line that incorporates American casual and outdoor elements into golf w...

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  • BEAMS GOLF PURPLE LABEL

    Within BEAMS GOLF, this line is based on traditional golfwear styles, incorporating modern silhouett...

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  • BEAMS T

    This is a T-shirt specialty label from BEAMS, launched in 2001 under the theme “ART FOR EVERYDAY.” I...

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  • BEAMS JAPAN

    With Japan as its central theme, this label and hub curates food, fashion, notable products, collabo...

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  • BEAMS Planets

    This is a label that introduces original products and selected items alongside the stories behind th...

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  • BEAMS COUTURE

    This label began in 2017 as an initiative to rework deadstock stored in BEAMS’s warehouse by hand. I...

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  • B:MING by BEAMS

    The label handled casual and business wear for men and women, as well as children’s and baby clothin...

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  • BEAMS CULTUART

    A project that draws on the perspective BEAMS has cultivated through fashion curation to present cul...

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  • TOKYO CULTUART by BEAMS

    Launched in 2008 as a project to introduce to the world art, design, and culture emerging from Tokyo...

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  • BEAMS Mangart

    This is a project that draws on the editorial and planning perspectives developed by BEAMS to undert...

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  • bPr BEAMS

    Starting in 1992 with the selection and planning of lifestyle goods, stationery, and accessories, th...

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  • BEAMS RECORDS

    Founded in 1999 as a label presenting the era’s “zeitgeist” and “essence” through music. In addition...

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  • maturely

    A collection built around the keyword “MODETRAD,” combining “MODE” and “TRADITIONAL,” and translatin...

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  • Brilla per il gusto

    A men's label launched in 2003, it proposes clothing for adults who devote themselves to their hobbi...

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  • Kodomo BEAMS

    To nurture children’s sensibilities and imagination, it offers children’s wear selected from Japan a...

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  • fennica

    A lifestyle label introduced in 2003, themed around “bridging design and craft.” It combines traditi...

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  • Calling

    A project centered on making things, launched in earnest by BEAMS in 2026. It engages with makers ac...

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  • MAAI

    A womenswear brand developed by BEAMS, it proposes clothing for adult women living in cities under t...

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  • CAROLINA GLASER

    A womenswear label offered by BEAMS, it proposes everyday clothing incorporating romantic elements w...

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  • CAROLINA GLASER BLACK

    This is a line within CAROLINA GLASER by designer MEG. It offers products that share the romantic el...

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  • mmts

    A fashion brand co-produced by Shoko Nakagawa and BEAMS. It reflects Nakagawa’s personality, lifesty...

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  • B.G.THREE

    A line developed by BEAMS GOLF, offering simple, functional clothing for settings ranging from the c...

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Collaborations

Nike

  • 2026-06-16

    Palace Skateboards

    “The Three Lions by Palace.” The official capsule for the England national team launches widely on June 16, 2026. It includes a varsity jacket, an anthem zip-up, slim Dri-FIT-style tops, Cryoshot, and more.

  • 2026-02-12

    fragment design

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-01-13

    Chrome Hearts

    In 2025, reports emerged of leaked examples of a triple collaboration with NOCTA and Chrome Hearts. In 2026, the AF1 Low “Certified Lover Boy” was also announced.

  • 2025-07-10

    Levi's

    Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.

  • 2024-09-13

    Patta

    A 20th-anniversary reissue of the Air Max 1 “Chlorophyll” created by Patta. It follows the materials and color scheme of the 2009 OG, while adding anniversary packaging and other details, and was reissued in 2024.

  • 2023-12-06

    sacai

    From 2020 to 2023, the collaboration featured a diverse range of sneakers and apparel, including VaporWaffle, Blazer Low, and Magmascape.

Nike collaborations

BEAMS

  • 2026-01-09

    New Balance

    Their first apparel collaboration in the “Made in U.S.A.” series. Four styles, including crewneck sweatshirts, all made in the United States.

  • 2026-01-01

    Barbour

    A BEAMS store blog introduced special-order BEAUFORT and other items on January 1, 2026. The release date and detailed lineup have not been determined.

  • 2025-12-19

    NEEDLES

    The 25FW collection, created exclusively for BEAMS BOY, includes black watch plaid jackets, skirts, and other items. Released in December 2025.

  • 2025-12-19

    Paraboot

    Paraboot × International Gallery BEAMS special-order CORSE. Released in December 2025 in black suede and other versions, with an IG BEAMS engraving.

  • 2025-10-17

    YanYan

    Ray BEAMS, YanYan, and three other brands present an exclusive collection themed around “knit.” All six styles launch in October 2025.

  • 2025-10-17

    GIM CONTEXT

    A “knit” collection by Ray BEAMS and four brands, including GIM CONTEXT. It comprises six styles and was released in October 2025.

BEAMS collaborations

Brands similar to Nike

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